Baozun Inc. Logo

Baozun Inc.

BZUN

(1.0)
Stock Price

2,43 USD

-2.96% ROA

-6.66% ROE

-5.8x PER

Market Cap.

1.113.666.501,08 USD

62.11% DER

0% Yield

-3.03% NPM

Baozun Inc. Stock Analysis

Baozun Inc. Fundamental Analysis

Fundamental analysis in stock investing is like studying the foundation of a house before buying it. It involves looking at a company's financial health, like its earnings, assets, and debts, to determine if it's a good investment based on its fundamental strength and potential for growth.

Baozun Inc. Fundamental Stock Analysis
# Analysis Rating
1 PBV

The stock's low PBV ratio (0.32x) suggests it's undervalued, making it an attractive opportunity for investors.

2 DER

The stock has a reasonable amount of debt compared to its ownership (63%), suggesting a balanced financial position and a moderate level of risk.

3 Graham Number

The Graham number analysis indicates that this company's stock price is likely undervalued, raising prospects for a favorable investment opportunity.

4 ROE

Negative ROE (-12.25%) indicates poor financial performance, raising concerns about profitability and efficiency in utilizing shareholders' equity.

5 ROA

The stock's ROA (-5.28%) suggests that it's struggling to generate profits from its assets, making it a risky choice for investment.

6 Revenue Growth

Company's revenue has stayed stagnant, showing no signs of improvement and making it a less favorable choice.

7 Net Profit Growth

This company's net profit has remained flat over the past five years, suggesting a lack of growth and making it a less attractive investment opportunity.

8 Assets Growth

Company's revenue has remained stagnant over the past three years, indicating a lack of growth and making it a less favorable option.

9 Dividend Growth

The company's dividend growth has remained unchanged for three years, signaling a lack of positive momentum and making it a less favorable investment choice.

10 Dividend

Investors should note the absence of dividends from the company in the last three years, indicating potential financial challenges.

11 Buffet Intrinsic Value

The company's stock shows signs of being overvalued (-418) according to Warren Buffett's formula, indicating a potential downside as its market price exceeds its estimated intrinsic value.

Baozun Inc. Technical Analysis

Technical analysis in stock investing is like reading the patterns on a weather map to predict future weather conditions. It involves studying past stock price movements and trading volumes to make predictions about where a stock's price might go next, without necessarily looking at the company's financial health.

Baozun Inc. Technical Stock Analysis
# Analysis Recommendation
1 Awesome Oscillator Buy
2 MACD Buy
3 RSI Hold
4 Stoch RSI Sell

Baozun Inc. Price Chart

Financial Statements

Financial statements are like report cards for companies. They show how much money a company makes (income statement), what it owns and owes (balance sheet), and where it spends its money (cash flow statement), helping stock investors understand if a company is healthy and worth investing in.

Income Statements

An income statement for a company is like a scoreboard for its profits and losses. It shows how much money the company made (revenue) and how much it spent to make that money (expenses), helping stock investors see if a company is making a profit or not.

Revenue in stock investing is the total amount of money a company earns from its sales, and it's a key factor that investors consider to assess a company's financial performance and growth potential.

Baozun Inc. Revenue
Year Revenue Growth
2012 954.464.000
2013 1.521.836.000 37.28%
2014 1.584.420.000 3.95%
2015 2.598.443.000 39.02%
2016 3.390.275.000 23.36%
2017 4.148.808.000 18.28%
2018 5.393.037.000 23.07%
2019 7.278.192.000 25.9%
2020 8.851.563.000 17.78%
2021 9.396.256.000 5.8%
2022 8.400.631.000 -11.85%
2023 7.294.568.000 -15.16%
2023 8.812.013.000 17.22%
2024 9.563.976.000 7.86%

Research and Development Expenses are the costs a company incurs to create and improve its products or services, which can be important for investors to evaluate a company's innovation and potential for future growth.

Baozun Inc. Research and Development Expenses
Year Research and Development Expenses Growth
2012 6.554.000
2013 16.120.000 59.34%
2014 63.607.000 74.66%
2015 -59.946.000 206.11%
2016 -95.638.000 37.32%
2017 -140.689.000 32.02%
2018 -268.973.000 47.69%
2019 -392.951.000 31.55%
2020 -409.870.000 4.13%
2021 -409.870.000 0%
2022 427.954.000 195.77%
2023 0 0%
2023 505.203.000 100%
2024 0 0%

General and Administrative Expenses are the costs a company incurs to run its day-to-day operations, such as office rent, salaries, and utilities, which investors consider to understand a company's overall efficiency and management effectiveness.

Baozun Inc. General and Administrative Expenses
Year General and Administrative Expenses Growth
2012 40.015.000
2013 54.280.000 26.28%
2014 160.518.000 66.18%
2015 73.678.000 -117.86%
2016 88.274.000 16.53%
2017 116.554.000 24.26%
2018 154.845.000 24.73%
2019 215.660.000 28.2%
2020 224.045.000 3.74%
2021 525.802.000 57.39%
2022 371.470.000 -41.55%
2023 857.948.000 56.7%
2023 855.914.000 -0.24%
2024 686.548.000 -24.67%

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure that helps stock investors analyze a company's profitability by looking at its earnings without considering certain expenses. This helps to get a clearer picture of the company's financial performance and its ability to generate cash flow.

Baozun Inc. EBITDA
Year EBITDA Growth
2012 -39.995.000
2013 -29.223.000 -36.86%
2014 -40.448.000 27.75%
2015 -1.099.000 -3580.44%
2016 89.746.000 101.22%
2017 269.682.000 66.72%
2018 363.790.000 25.87%
2019 426.267.000 14.66%
2020 600.050.000 28.96%
2021 69.964.000 -757.66%
2022 92.258.000 24.16%
2023 -444.984.000 120.73%
2023 162.573.000 373.71%
2024 -8.312.000 2055.88%

Gross profit is the money a company makes from selling its products or services after subtracting the cost of producing or providing them, and it is an important measure for investors to understand a company's profitability.

Baozun Inc. Gross Profit
Year Gross Profit Growth
2012 74.375.000
2013 159.572.000 53.39%
2014 330.157.000 51.67%
2015 537.464.000 38.57%
2016 927.562.000 42.06%
2017 1.413.168.000 34.36%
2018 2.095.883.000 32.57%
2019 2.825.659.000 25.83%
2020 3.266.144.000 13.49%
2021 3.458.559.000 5.56%
2022 3.424.932.000 -0.98%
2023 3.277.940.000 -4.48%
2023 3.895.597.000 15.86%
2024 4.457.360.000 12.6%

Net income in stock investing is like the money a company actually gets to keep as profit after paying all its bills, and it's an important measure to understand how well a company is doing financially.

Baozun Inc. Net Profit
Year Net Profit Growth
2012 -47.234.000
2013 -37.771.000 -25.05%
2014 -59.814.000 36.85%
2015 22.621.000 364.42%
2016 86.633.000 73.89%
2017 208.866.000 58.52%
2018 269.712.000 22.56%
2019 281.297.000 4.12%
2020 425.992.000 33.97%
2021 -209.263.000 303.57%
2022 -606.788.000 65.51%
2023 -505.732.000 -19.98%
2023 -278.422.000 -81.64%
2024 -122.480.000 -127.32%

EPS, or earnings per share, is a measure that shows how much profit a company has earned for each outstanding share of its stock, and it is important for stock investors as it helps understand the profitability of a company and compare it with other companies in the market.

Baozun Inc. Earning per Share (EPS)
Year Earning per Share (EPS) Growth
2012 0
2013 0 0%
2014 0 0%
2015 0 0%
2016 2 100%
2017 4 66.67%
2018 5 25%
2019 5 0%
2020 7 33.33%
2021 -3 400%
2022 -10 77.78%
2023 -8 -12.5%
2023 -5 -100%
2024 -2 -100%

Cashflow Statements

Cashflow statements show the movement of money in and out of a company, helping stock investors understand how much money a company makes and spends. By examining cashflow statements, investors can assess if a company is generating enough cash to pay its bills, invest in growth, and provide returns to stockholders.

Free cash flow is the leftover cash that a company generates after covering its operating expenses and capital expenditures, which is important for stock investors as it shows how much money a company has available to invest in growth, pay dividends, or reduce debt.

Baozun Inc. Free Cashflow
Year Free Cashflow Growth
2012 -42.300.000
2013 -25.152.000 -68.18%
2014 -95.579.000 73.68%
2015 -56.259.000 -69.89%
2016 -78.750.000 28.56%
2017 -518.295.000 84.81%
2018 -307.240.000 -68.69%
2019 148.519.000 306.87%
2020 151.435.000 1.93%
2021 -448.887.000 133.74%
2022 123.363.000 463.87%
2023 2.183.298 -5550.31%

Operating cash flow represents the cash generated or consumed by a company's day-to-day operations, excluding external investing or financing activities, and is crucial for stock investors as it shows how much cash a company is generating from its core business operations.

Baozun Inc. Operating Cashflow
Year Operating Cashflow Growth
2012 -31.923.000
2013 -3.290.000 -870.3%
2014 -66.488.000 95.05%
2015 2.202.000 3119.44%
2016 13.441.000 83.62%
2017 -169.074.000 107.95%
2018 -98.502.000 -71.65%
2019 301.396.000 132.68%
2020 310.014.000 2.78%
2021 -96.107.000 422.57%
2022 382.605.000 125.12%
2023 2.183.298 -17424.18%

Capex, short for capital expenditures, refers to the money a company spends on acquiring or upgrading tangible assets like buildings, equipment, or technology, which is important for stock investors as it indicates how much a company is investing in its infrastructure to support future growth and profitability.

Baozun Inc. Capital Expenditure
Year Capital Expenditure Growth
2012 10.377.000
2013 21.862.000 52.53%
2014 29.091.000 24.85%
2015 58.461.000 50.24%
2016 92.191.000 36.59%
2017 349.221.000 73.6%
2018 208.738.000 -67.3%
2019 152.877.000 -36.54%
2020 158.579.000 3.6%
2021 352.780.000 55.05%
2022 259.242.000 -36.08%
2023 0 0%

Balance Sheet

Balance sheets provide a snapshot of a company's financial health and its assets (such as cash, inventory, and property) and liabilities (like debts and obligations) at a specific point in time. For stock investors, balance sheets help assess the company's overall worth and evaluate its ability to meet financial obligations and support future growth.

Equity refers to the ownership interest or stake that shareholders have in a company, representing their claim on its assets and earnings after all debts and liabilities are paid.

Baozun Inc. Equity
Year Equity Growth
2012 320.675.000
2013 306.365.000 -4.67%
2014 479.056.000 36.05%
2015 1.234.471.000 61.19%
2016 1.572.012.000 21.47%
2017 1.826.437.000 13.93%
2018 2.195.016.000 16.79%
2019 2.590.517.000 15.27%
2020 6.133.604.000 57.77%
2021 6.481.349.000 5.37%
2022 5.676.338.000 -14.18%
2023 5.846.203.000 2.91%
2023 5.851.736.000 0.09%
2024 5.868.301.000 0.28%

Assets represent the valuable resources that a company owns, such as cash, inventory, property, and equipment, and understanding a company's assets helps investors assess its value and potential for generating future profits.

Baozun Inc. Assets
Year Assets Growth
2012 465.179.000
2013 531.447.000 12.47%
2014 872.514.000 39.09%
2015 1.889.173.000 53.82%
2016 2.368.265.000 20.23%
2017 2.976.035.000 20.42%
2018 4.015.824.000 25.89%
2019 7.096.600.000 43.41%
2020 10.474.692.000 32.25%
2021 12.318.980.000 14.97%
2022 10.122.470.000 -21.7%
2023 9.999.674.000 -1.23%
2023 10.474.476.000 4.53%
2024 9.943.736.000 -5.34%

Liabilities refer to the financial obligations or debts that a company owes to creditors or external parties, and understanding a company's liabilities is important for investors as it helps assess the company's financial risk and ability to meet its obligations.

Baozun Inc. Liabilities
Year Liabilities Growth
2012 144.504.000
2013 225.082.000 35.8%
2014 393.458.000 42.79%
2015 654.702.000 39.9%
2016 796.253.000 17.78%
2017 1.149.598.000 30.74%
2018 1.820.808.000 36.86%
2019 4.506.083.000 59.59%
2020 4.341.088.000 -3.8%
2021 5.837.631.000 25.64%
2022 4.446.132.000 -31.3%
2023 4.153.471.000 -7.05%
2023 4.622.740.000 10.15%
2024 4.075.435.000 -13.43%

Baozun Inc. Financial Ratio (TTM)

Valuation Metrics

Revenue per Share
148.02
Net Income per Share
-4.49
Price to Earning Ratio
-5.8x
Price To Sales Ratio
0.12x
POCF Ratio
355.93
PFCF Ratio
250.99
Price to Book Ratio
0.39
EV to Sales
0.24
EV Over EBITDA
-24.65
EV to Operating CashFlow
487.86
EV to FreeCashFlow
487.86
Earnings Yield
-0.17
FreeCashFlow Yield
0
Market Cap
1,11 Bil.
Enterprise Value
2,16 Bil.
Graham Number
81.96
Graham NetNet
8.64

Income Statement Metrics

Net Income per Share
-4.49
Income Quality
-0.22
ROE
-0.07
Return On Assets
-0.03
Return On Capital Employed
-0.03
Net Income per EBT
1.34
EBT Per Ebit
1
Ebit per Revenue
-0.02
Effective Tax Rate
-0.09

Margins

Sales, General, & Administrative to Revenue
0.09
Research & Developement to Revenue
0.03
Stock Based Compensation to Revenue
0
Gross Profit Margin
0.46
Operating Profit Margin
-0.02
Pretax Profit Margin
-0.02
Net Profit Margin
-0.03

Dividends

Dividend Yield
0
Dividend Yield %
0
Payout Ratio
0
Dividend Per Share
0

Operating Metrics

Operating Cashflow per Share
0.07
Free CashFlow per Share
0.07
Capex to Operating CashFlow
0
Capex to Revenue
0
Capex to Depreciation
0
Return on Invested Capital
-0.03
Return on Tangible Assets
-0.03
Days Sales Outstanding
77.19
Days Payables Outstanding
33.29
Days of Inventory on Hand
85.64
Receivables Turnover
4.73
Payables Turnover
10.96
Inventory Turnover
4.26
Capex per Share
0

Balance Sheet

Cash per Share
43,06
Book Value per Share
96,78
Tangible Book Value per Share
84.29
Shareholders Equity per Share
66.53
Interest Debt per Share
42
Debt to Equity
0.62
Debt to Assets
0.25
Net Debt to EBITDA
-11.97
Current Ratio
2.05
Tangible Asset Value
5,11 Bil.
Net Current Asset Value
2,81 Bil.
Invested Capital
5961113000
Working Capital
3,53 Bil.
Intangibles to Total Assets
0.08
Average Receivables
1,85 Bil.
Average Payables
0,45 Bil.
Average Inventory
1107712000
Debt to Market Cap
2.25

Dividends

Dividends in stock investing are like rewards that companies give to their shareholders. They are a portion of the company's profits distributed to investors, typically in the form of cash payments, as a way for them to share in the company's success.

Baozun Inc. Dividends
Year Dividends Growth

Baozun Inc. Profile

About Baozun Inc.

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

CEO
Mr. Wenbin Qiu
Employee
7.786
Address
No. 1-9, West Jiangchang Road
Shanghai, 200436

Baozun Inc. Executives & BODs

Baozun Inc. Executives & BODs
# Name Age
1 Ms. Yanjie Zhu
Chief Financial Officer
70
2 Mr. Wenbin Qiu
Co-Founder, Chairman of the Board & Chief Executive Officer
70
3 Ms. Wendy Sun
Senior Director of Corporate Development & Investor Relations
70
4 Ms. Sandrine Zerbib
President of Baozun Brand Management
70
5 Mr. Junhua Wu
Co-Founder & Director
70
6 Mr. Yuen Lung Kwok
Senior Vice President
70
7 Mr. Arthur Yu
President of E-commerce Business
70
8 Mr. Tao Liang
Senior Vice President
70

Baozun Inc. Competitors