Harte Hanks, Inc. Logo

Harte Hanks, Inc.

HRTH

(2.0)
Stock Price

8,11 USD

-1.42% ROA

3.3% ROE

-30.56x PER

Market Cap.

0,00 USD

-63.56% DER

0% Yield

-0.96% NPM

Harte Hanks, Inc. Stock Analysis

Harte Hanks, Inc. Fundamental Analysis

Fundamental analysis in stock investing is like studying the foundation of a house before buying it. It involves looking at a company's financial health, like its earnings, assets, and debts, to determine if it's a good investment based on its fundamental strength and potential for growth.

Harte Hanks, Inc. Fundamental Stock Analysis
# Analysis Rating
1 PBV

The stock's low PBV ratio (-0.97x) suggests it's undervalued, making it an attractive opportunity for investors.

2 DER

The stock has a minimal amount of debt (-307%) relative to its ownership, showcasing a strong financial position and lower risk for investors.

3 ROE

ROE in an average range (3.3%) suggests satisfactory profitability and decent utilization of shareholders' equity.

4 Revenue Growth

Company's revenue has experienced consistent growth over the last three years, indicating a favorable financial trajectory and making it an attractive investment choice.

5 Net Profit Growth

With continuous net profit growth in the past three years, this company demonstrates a strong financial performance, making it an enticing investment opportunity.

6 Buffet Intrinsic Value

The company's stock shows potential as it is undervalued (6.534) according to Warren Buffett's formula, indicating that its intrinsic value exceeds the market price.

7 ROA

The stock's ROA (-1.42%) suggests that it's struggling to generate profits from its assets, making it a risky choice for investment.

8 Assets Growth

Company's revenue has stayed stagnant, showing no signs of improvement and making it a less favorable choice.

9 Graham Number

Based on the Graham number, this company's stock price appears to be higher than its intrinsic value, signaling a potentially unfavorable investment choice.

10 Dividend Growth

Investors should note the company's stagnant dividend growth over the past three years, indicating limited profitability and potentially diminishing returns.

11 Dividend

The company has not distributed any dividends in the past three years, which may raise concerns for investors looking for regular income from their investments.

Harte Hanks, Inc. Technical Analysis

Technical analysis in stock investing is like reading the patterns on a weather map to predict future weather conditions. It involves studying past stock price movements and trading volumes to make predictions about where a stock's price might go next, without necessarily looking at the company's financial health.

Harte Hanks, Inc. Technical Stock Analysis
# Analysis Recommendation

Harte Hanks, Inc. Price Chart

Financial Statements

Financial statements are like report cards for companies. They show how much money a company makes (income statement), what it owns and owes (balance sheet), and where it spends its money (cash flow statement), helping stock investors understand if a company is healthy and worth investing in.

Income Statements

An income statement for a company is like a scoreboard for its profits and losses. It shows how much money the company made (revenue) and how much it spent to make that money (expenses), helping stock investors see if a company is making a profit or not.

Revenue in stock investing is the total amount of money a company earns from its sales, and it's a key factor that investors consider to assess a company's financial performance and growth potential.

Harte Hanks, Inc. Revenue
Year Revenue Growth
1992 423.300.000
1993 463.500.000 8.67%
1994 513.600.000 9.75%
1995 532.900.000 3.62%
1996 665.900.000 19.97%
1997 638.300.000 -4.32%
1998 748.500.000 14.72%
1999 829.800.000 9.8%
2000 960.773.000 13.63%
2001 917.928.000 -4.67%
2002 908.777.000 -1.01%
2003 944.576.000 3.79%
2004 1.030.461.000 8.33%
2005 1.134.993.000 9.21%
2006 1.184.688.000 4.19%
2007 1.162.886.000 -1.87%
2008 1.082.821.000 -7.39%
2009 860.143.000 -25.89%
2010 860.526.000 0.04%
2011 850.765.000 -1.15%
2012 767.709.000 -10.82%
2013 559.609.000 -37.19%
2014 553.676.000 -1.07%
2015 495.301.000 -11.79%
2016 404.412.000 -22.47%
2017 383.906.000 -5.34%
2018 284.628.000 -34.88%
2019 217.577.000 -30.82%
2020 176.900.000 -22.99%
2021 570.440.000 68.99%

Research and Development Expenses are the costs a company incurs to create and improve its products or services, which can be important for investors to evaluate a company's innovation and potential for future growth.

Harte Hanks, Inc. Research and Development Expenses
Year Research and Development Expenses Growth
1992 0
1993 0 0%
1994 0 0%
1995 0 0%
1996 0 0%
1997 0 0%
1998 0 0%
1999 0 0%
2000 0 0%
2001 0 0%
2002 0 0%
2003 0 0%
2004 0 0%
2005 0 0%
2006 0 0%
2007 0 0%
2008 0 0%
2009 0 0%
2010 0 0%
2011 0 0%
2012 0 0%
2013 0 0%
2014 0 0%
2015 0 0%
2016 0 0%
2017 0 0%
2018 0 0%
2019 0 0%
2020 0 0%
2021 0 0%

General and Administrative Expenses are the costs a company incurs to run its day-to-day operations, such as office rent, salaries, and utilities, which investors consider to understand a company's overall efficiency and management effectiveness.

Harte Hanks, Inc. General and Administrative Expenses
Year General and Administrative Expenses Growth
1992 0
1993 0 0%
1994 0 0%
1995 0 0%
1996 0 0%
1997 0 0%
1998 0 0%
1999 0 0%
2000 0 0%
2001 0 0%
2002 0 0%
2003 336.333.000 100%
2004 0 0%
2005 0 0%
2006 0 0%
2007 0 0%
2008 530.424.000 100%
2009 435.506.000 -21.79%
2010 422.829.000 -3%
2011 360.836.000 -17.18%
2012 332.784.000 -8.43%
2013 281.924.000 -18.04%
2014 279.135.000 -1%
2015 260.839.000 -7.01%
2016 247.241.000 -5.5%
2017 230.280.000 -7.37%
2018 163.857.000 -40.54%
2019 121.853.000 -34.47%
2020 21.522.000 -466.18%
2021 380.444.000 94.34%

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure that helps stock investors analyze a company's profitability by looking at its earnings without considering certain expenses. This helps to get a clearer picture of the company's financial performance and its ability to generate cash flow.

Harte Hanks, Inc. EBITDA
Year EBITDA Growth
1992 34.400.000
1993 -20.800.000 265.38%
1994 71.900.000 128.93%
1995 97.200.000 26.03%
1996 106.400.000 8.65%
1997 389.800.000 72.7%
1998 145.800.000 -167.35%
1999 158.000.000 7.72%
2000 181.020.000 12.72%
2001 181.564.000 0.3%
2002 180.177.000 -0.77%
2003 174.038.000 -3.53%
2004 191.838.000 9.28%
2005 217.985.000 11.99%
2006 213.280.000 -2.21%
2007 187.841.000 -13.54%
2008 152.149.000 -23.46%
2009 110.069.000 -38.23%
2010 112.578.000 2.23%
2011 98.370.000 -14.44%
2012 -82.540.000 219.18%
2013 47.386.000 274.19%
2014 55.060.000 13.94%
2015 -188.597.000 129.19%
2016 -97.955.000 -92.53%
2017 -41.250.000 -137.47%
2018 6.890.000 698.69%
2019 -19.170.000 135.94%
2020 -13.530.000 -41.69%
2021 61.940.000 121.84%

Gross profit is the money a company makes from selling its products or services after subtracting the cost of producing or providing them, and it is an important measure for investors to understand a company's profitability.

Harte Hanks, Inc. Gross Profit
Year Gross Profit Growth
1992 115.200.000
1993 122.900.000 6.27%
1994 144.300.000 14.83%
1995 347.200.000 58.44%
1996 428.200.000 18.92%
1997 395.700.000 -8.21%
1998 464.500.000 14.81%
1999 523.900.000 11.34%
2000 624.770.000 16.15%
2001 268.376.000 -132.8%
2002 259.238.000 -3.52%
2003 593.171.000 56.3%
2004 669.163.000 11.36%
2005 309.425.000 -116.26%
2006 310.600.000 0.38%
2007 291.418.000 -6.58%
2008 684.120.000 57.4%
2009 547.913.000 -24.86%
2010 537.309.000 -1.97%
2011 850.765.000 36.84%
2012 767.709.000 -10.82%
2013 559.609.000 -37.19%
2014 553.676.000 -1.07%
2015 495.301.000 -11.79%
2016 404.412.000 -22.47%
2017 383.906.000 -5.34%
2018 284.628.000 -34.88%
2019 217.577.000 -30.82%
2020 176.900.000 -22.99%
2021 426.940.000 58.57%

Net income in stock investing is like the money a company actually gets to keep as profit after paying all its bills, and it's an important measure to understand how well a company is doing financially.

Harte Hanks, Inc. Net Profit
Year Net Profit Growth
1992 2.300.000
1993 -52.900.000 104.35%
1994 23.800.000 322.27%
1995 34.000.000 30%
1996 40.600.000 16.26%
1997 335.800.000 87.91%
1998 68.400.000 -390.94%
1999 72.900.000 6.17%
2000 81.886.000 10.97%
2001 79.684.000 -2.76%
2002 90.745.000 12.19%
2003 87.362.000 -3.87%
2004 97.568.000 10.46%
2005 114.458.000 14.76%
2006 111.792.000 -2.38%
2007 92.640.000 -20.67%
2008 62.741.000 -47.65%
2009 47.715.000 -31.49%
2010 53.604.000 10.99%
2011 44.198.000 -21.28%
2012 -83.353.000 153.03%
2013 13.370.000 723.43%
2014 23.991.000 44.27%
2015 -170.928.000 114.04%
2016 -130.937.000 -30.54%
2017 -41.860.000 -212.8%
2018 17.550.000 338.52%
2019 -26.264.000 166.82%
2020 -1.694.000 -1450.41%
2021 52.860.000 103.2%

EPS, or earnings per share, is a measure that shows how much profit a company has earned for each outstanding share of its stock, and it is important for stock investors as it helps understand the profitability of a company and compare it with other companies in the market.

Harte Hanks, Inc. Earning per Share (EPS)
Year Earning per Share (EPS) Growth
1992 0
1993 -9 100%
1994 3 550%
1995 4 33.33%
1996 4 0%
1997 30 90%
1998 6 -400%
1999 7 0%
2000 8 25%
2001 8 0%
2002 10 11.11%
2003 10 0%
2004 11 18.18%
2005 14 15.38%
2006 14 7.14%
2007 13 -16.67%
2008 10 -33.33%
2009 8 -28.57%
2010 8 12.5%
2011 1 0%
2012 -1 100%
2013 0 0%
2014 0 0%
2015 -3 100%
2016 -2 0%
2017 -7 66.67%
2018 3 400%
2019 -4 150%
2020 0 0%
2021 8 100%

Cashflow Statements

Cashflow statements show the movement of money in and out of a company, helping stock investors understand how much money a company makes and spends. By examining cashflow statements, investors can assess if a company is generating enough cash to pay its bills, invest in growth, and provide returns to stockholders.

Free cash flow is the leftover cash that a company generates after covering its operating expenses and capital expenditures, which is important for stock investors as it shows how much money a company has available to invest in growth, pay dividends, or reduce debt.

Harte Hanks, Inc. Free Cashflow
Year Free Cashflow Growth
1992 16.900.000
1993 4.700.000 -259.57%
1994 35.000.000 86.57%
1995 19.100.000 -83.25%
1996 45.100.000 57.65%
1997 -54.800.000 182.3%
1998 -242.000.000 77.36%
1999 -50.000.000 -384%
2000 74.460.000 167.15%
2001 126.496.000 41.14%
2002 124.279.000 -1.78%
2003 92.149.000 -34.87%
2004 118.171.000 22.02%
2005 117.199.000 -0.83%
2006 112.663.000 -4.03%
2007 114.998.000 2.03%
2008 96.754.000 -18.86%
2009 105.011.000 7.86%
2010 77.929.000 -34.75%
2011 39.631.000 -96.64%
2012 62.467.000 36.56%
2013 47.422.000 -31.73%
2014 14.465.000 -227.84%
2015 19.666.000 26.45%
2016 7.899.000 -148.97%
2017 -36.484.000 121.65%
2018 -13.162.000 -177.19%
2019 9.202.000 243.03%
2020 -10.539.000 187.31%
2021 -2.718.000 -287.75%

Operating cash flow represents the cash generated or consumed by a company's day-to-day operations, excluding external investing or financing activities, and is crucial for stock investors as it shows how much cash a company is generating from its core business operations.

Harte Hanks, Inc. Operating Cashflow
Year Operating Cashflow Growth
1992 23.800.000
1993 26.400.000 9.85%
1994 49.000.000 46.12%
1995 36.500.000 -34.25%
1996 72.500.000 49.66%
1997 92.700.000 21.79%
1998 -170.200.000 154.47%
1999 115.400.000 247.49%
2000 110.925.000 -4.03%
2001 152.941.000 27.47%
2002 141.637.000 -7.98%
2003 124.064.000 -14.16%
2004 153.317.000 19.08%
2005 145.414.000 -5.43%
2006 146.371.000 0.65%
2007 143.215.000 -2.2%
2008 116.701.000 -22.72%
2009 114.022.000 -2.35%
2010 95.378.000 -19.55%
2011 60.665.000 -57.22%
2012 76.323.000 20.52%
2013 59.572.000 -28.12%
2014 25.561.000 -133.06%
2015 30.943.000 17.39%
2016 14.590.000 -112.08%
2017 -30.800.000 147.37%
2018 -9.181.000 -235.48%
2019 12.097.000 175.89%
2020 -7.840.000 254.3%
2021 -1.224.000 -540.52%

Capex, short for capital expenditures, refers to the money a company spends on acquiring or upgrading tangible assets like buildings, equipment, or technology, which is important for stock investors as it indicates how much a company is investing in its infrastructure to support future growth and profitability.

Harte Hanks, Inc. Capital Expenditure
Year Capital Expenditure Growth
1992 6.900.000
1993 21.700.000 68.2%
1994 14.000.000 -55%
1995 17.400.000 19.54%
1996 27.400.000 36.5%
1997 147.500.000 81.42%
1998 71.800.000 -105.43%
1999 165.400.000 56.59%
2000 36.465.000 -353.59%
2001 26.445.000 -37.89%
2002 17.358.000 -52.35%
2003 31.915.000 45.61%
2004 35.146.000 9.19%
2005 28.215.000 -24.56%
2006 33.708.000 16.3%
2007 28.217.000 -19.46%
2008 19.947.000 -41.46%
2009 9.011.000 -121.36%
2010 17.449.000 48.36%
2011 21.034.000 17.04%
2012 13.856.000 -51.8%
2013 12.150.000 -14.04%
2014 11.096.000 -9.5%
2015 11.277.000 1.61%
2016 6.691.000 -68.54%
2017 5.684.000 -17.72%
2018 3.981.000 -42.78%
2019 2.895.000 -37.51%
2020 2.699.000 -7.26%
2021 1.494.000 -80.66%

Balance Sheet

Balance sheets provide a snapshot of a company's financial health and its assets (such as cash, inventory, and property) and liabilities (like debts and obligations) at a specific point in time. For stock investors, balance sheets help assess the company's overall worth and evaluate its ability to meet financial obligations and support future growth.

Equity refers to the ownership interest or stake that shareholders have in a company, representing their claim on its assets and earnings after all debts and liabilities are paid.

Harte Hanks, Inc. Equity
Year Equity Growth
2002 532.533.000
2003 555.598.000 4.15%
2004 571.799.000 2.83%
2005 561.346.000 -1.86%
2006 493.476.000 -13.75%
2007 408.512.000 -20.8%
2008 356.372.000 -14.63%
2009 401.643.000 11.27%
2010 437.823.000 8.26%
2011 446.355.000 1.91%
2012 328.164.000 -36.02%
2013 349.054.000 5.98%
2014 326.676.000 -6.85%
2015 140.316.000 -132.81%
2016 2.656.000 -5182.98%
2017 -34.635.000 107.67%
2018 -19.184.000 -80.54%
2019 -49.683.000 61.39%
2020 -53.123.000 6.48%
2021 -38.387.000 -38.39%

Assets represent the valuable resources that a company owns, such as cash, inventory, property, and equipment, and understanding a company's assets helps investors assess its value and potential for generating future profits.

Harte Hanks, Inc. Assets
Year Assets Growth
2002 736.732.000
2003 759.130.000 2.95%
2004 828.353.000 8.36%
2005 889.663.000 6.89%
2006 969.285.000 8.21%
2007 951.926.000 -1.82%
2008 913.566.000 -4.2%
2009 908.151.000 -0.6%
2010 926.880.000 2.02%
2011 932.514.000 0.6%
2012 706.212.000 -32.04%
2013 685.536.000 -3.02%
2014 647.199.000 -5.92%
2015 414.621.000 -56.09%
2016 213.437.000 -94.26%
2017 130.812.000 -63.16%
2018 125.175.000 -4.5%
2019 110.202.000 -13.59%
2020 119.498.000 7.78%
2021 112.464.000 -6.25%

Liabilities refer to the financial obligations or debts that a company owes to creditors or external parties, and understanding a company's liabilities is important for investors as it helps assess the company's financial risk and ability to meet its obligations.

Harte Hanks, Inc. Liabilities
Year Liabilities Growth
2002 204.199.000
2003 203.532.000 -0.33%
2004 256.554.000 20.67%
2005 328.317.000 21.86%
2006 475.809.000 31%
2007 543.414.000 12.44%
2008 557.194.000 2.47%
2009 506.508.000 -10.01%
2010 489.057.000 -3.57%
2011 486.159.000 -0.6%
2012 378.048.000 -28.6%
2013 336.482.000 -12.35%
2014 320.523.000 -4.98%
2015 274.305.000 -16.85%
2016 210.781.000 -30.14%
2017 165.447.000 -27.4%
2018 144.359.000 -14.61%
2019 159.885.000 9.71%
2020 162.898.000 1.85%
2021 150.851.000 -7.99%

Harte Hanks, Inc. Financial Ratio (TTM)

Valuation Metrics

Revenue per Share
27.7
Net Income per Share
-0.27
Price to Earning Ratio
-30.56x
Price To Sales Ratio
0x
POCF Ratio
-6.6
PFCF Ratio
0
Price to Book Ratio
-0.97
EV to Sales
0.02
EV Over EBITDA
-0.32
EV to Operating CashFlow
-0.56
EV to FreeCashFlow
-0.41
Earnings Yield
-0.03
FreeCashFlow Yield
0
Market Cap
0,00 Bil.
Enterprise Value
0,00 Bil.
Graham Number
7.05
Graham NetNet
-16.02

Income Statement Metrics

Net Income per Share
-0.27
Income Quality
4.63
ROE
0.03
Return On Assets
-0.01
Return On Capital Employed
-0.25
Net Income per EBT
0.09
EBT Per Ebit
1
Ebit per Revenue
-0.1
Effective Tax Rate
0.91

Margins

Sales, General, & Administrative to Revenue
0.12
Research & Developement to Revenue
0
Stock Based Compensation to Revenue
0
Gross Profit Margin
1
Operating Profit Margin
-0.1
Pretax Profit Margin
-0.1
Net Profit Margin
-0.01

Dividends

Dividend Yield
0
Dividend Yield %
0
Payout Ratio
0
Dividend Per Share
0

Operating Metrics

Operating Cashflow per Share
-1.23
Free CashFlow per Share
-1.65
Capex to Operating CashFlow
0.34
Capex to Revenue
-0.02
Capex to Depreciation
-0.75
Return on Invested Capital
-0.2
Return on Tangible Assets
-0.01
Days Sales Outstanding
85.7
Days Payables Outstanding
0
Days of Inventory on Hand
0
Receivables Turnover
4.26
Payables Turnover
0
Inventory Turnover
0
Capex per Share
-0.42

Balance Sheet

Cash per Share
4,61
Book Value per Share
-8,32
Tangible Book Value per Share
-6.8
Shareholders Equity per Share
-8.32
Interest Debt per Share
5.47
Debt to Equity
-0.64
Debt to Assets
0.28
Net Debt to EBITDA
-0.32
Current Ratio
1.83
Tangible Asset Value
-0,04 Bil.
Net Current Asset Value
-0,08 Bil.
Invested Capital
-0.64
Working Capital
0,04 Bil.
Intangibles to Total Assets
0
Average Receivables
0,04 Bil.
Average Payables
0,02 Bil.
Average Inventory
200000
Debt to Market Cap
0

Dividends

Dividends in stock investing are like rewards that companies give to their shareholders. They are a portion of the company's profits distributed to investors, typically in the form of cash payments, as a way for them to share in the company's success.

Harte Hanks, Inc. Dividends
Year Dividends Growth
1995 0
1996 0 0%
1997 0 0%
1998 0 0%
1999 0 0%
2000 0 0%
2001 0 0%
2002 0 0%
2003 0 0%
2004 0 0%
2005 0 0%
2006 0 0%
2007 0 0%
2008 0 0%
2009 0 0%
2010 0 0%
2011 0 0%
2012 0 0%
2013 0 0%
2014 0 0%
2015 0 0%
2016 0 0%

Harte Hanks, Inc. Profile

About Harte Hanks, Inc.

Harte Hanks, Inc. provides various multi-channel marketing services in the United States and internationally. The company provides agency services, such as customer engagement solutions in direct and digital communications for consumer and business-to-business markets; digital services, including search engine management, display, digital analytics, website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business markets that offer insight and analytics, customer data integration, and marketing communications tools. It also provides direct marketing services, including digital printing, print on demand, advanced mail optimization, logistics and transportation optimization, tracking, commingling, shrink wrapping, and specialized mailing services, as well as custom kitting, product recalls, and freight optimization services through its fulfillment centers; and operates tele-service workstations, which offer contact center solutions comprising speech, voice and video chat, integrated voice response, analytics, social cloud monitoring, and web self-services. The company provides its services primarily to the retail, B2B, financial services, consumer, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Austin, Texas.

CEO
Employee
2.500
Address
2800 Wells Branch Parkway
Austin, 78728

Harte Hanks, Inc. Executives & BODs

Harte Hanks, Inc. Executives & BODs
# Name Age

Harte Hanks, Inc. Competitors