Pureprofile Ltd Logo

Pureprofile Ltd

PPL.AX

(0.5)
Stock Price

0,03 AUD

0.37% ROA

1.77% ROE

307.19x PER

Market Cap.

28.984.250,00 AUD

59.98% DER

0% Yield

0.2% NPM

Pureprofile Ltd Stock Analysis

Pureprofile Ltd Fundamental Analysis

Fundamental analysis in stock investing is like studying the foundation of a house before buying it. It involves looking at a company's financial health, like its earnings, assets, and debts, to determine if it's a good investment based on its fundamental strength and potential for growth.

Pureprofile Ltd Fundamental Stock Analysis
# Analysis Rating
1 DER

The stock maintains a fair debt to equity ratio (95%), indicating a reasonable balance between the money it owes and the ownership it possesses.

2 Assets Growth

Company's revenue has experienced consistent growth over the last three years, indicating a favorable financial trajectory and making it an attractive investment choice.

3 ROE

Negative ROE (-53.38%) indicates poor financial performance, raising concerns about profitability and efficiency in utilizing shareholders' equity.

4 ROA

The stock's ROA (-14.18%) suggests that it's struggling to generate profits from its assets, making it a risky choice for investment.

5 PBV

The stock's elevated P/BV ratio (6.74x) raises concerns about its overvaluation, making it an imprudent choice for investors seeking value.

6 Revenue Growth

Regrettably, this company's revenue has shown no signs of growth over the past three years, suggesting limited potential for returns and making it a less appealing choice.

7 Net Profit Growth

Over the past five years, this company's net profit has failed to exhibit any growth, indicating a stagnant financial performance and making it a less favorable choice for potential investors.

8 Graham Number

The company's Graham number suggests that its stock price is overestimated, implying that it may not be a promising investment opportunity.

9 Dividend Growth

Investors should note the company's stagnant dividend growth over the past three years, indicating limited profitability and potentially diminishing returns.

10 Dividend

No dividends from the company in the past three years raises doubts about its profitability for shareholders.

11 Buffet Intrinsic Value

The company's stock presents a potential concern as it appears overvalued (0) by Warren Buffett's formula, indicating that its market price exceeds its estimated intrinsic value.

Pureprofile Ltd Technical Analysis

Technical analysis in stock investing is like reading the patterns on a weather map to predict future weather conditions. It involves studying past stock price movements and trading volumes to make predictions about where a stock's price might go next, without necessarily looking at the company's financial health.

Pureprofile Ltd Technical Stock Analysis
# Analysis Recommendation
1 Awesome Oscillator Buy
2 MACD Sell
3 RSI Hold
4 Stoch RSI Sell

Pureprofile Ltd Price Chart

Financial Statements

Financial statements are like report cards for companies. They show how much money a company makes (income statement), what it owns and owes (balance sheet), and where it spends its money (cash flow statement), helping stock investors understand if a company is healthy and worth investing in.

Income Statements

An income statement for a company is like a scoreboard for its profits and losses. It shows how much money the company made (revenue) and how much it spent to make that money (expenses), helping stock investors see if a company is making a profit or not.

Revenue in stock investing is the total amount of money a company earns from its sales, and it's a key factor that investors consider to assess a company's financial performance and growth potential.

Pureprofile Ltd Revenue
Year Revenue Growth
2013 16.200.000
2014 8.604.053 -88.28%
2015 9.358.820 8.06%
2016 27.401.837 65.85%
2017 52.937.637 48.24%
2018 25.365.966 -108.7%
2019 26.734.213 5.12%
2020 24.186.722 -10.53%
2020 24.186.722 0%
2021 30.002.038 19.38%
2022 35.544.435 15.59%
2023 43.649.702 18.57%
2024 96.144.176 54.6%

Research and Development Expenses are the costs a company incurs to create and improve its products or services, which can be important for investors to evaluate a company's innovation and potential for future growth.

Pureprofile Ltd Research and Development Expenses
Year Research and Development Expenses Growth
2013 0
2014 0 0%
2015 0 0%
2016 0 0%
2017 0 0%
2018 0 0%
2019 0 0%
2020 0 0%
2020 0 0%
2021 0 0%
2022 0 0%
2023 0 0%
2024 0 0%

General and Administrative Expenses are the costs a company incurs to run its day-to-day operations, such as office rent, salaries, and utilities, which investors consider to understand a company's overall efficiency and management effectiveness.

Pureprofile Ltd General and Administrative Expenses
Year General and Administrative Expenses Growth
2013 0
2014 0 0%
2015 3.060.005 100%
2016 10.438.867 70.69%
2017 43.257.684 75.87%
2018 17.738.369 -143.87%
2019 12.239.376 -44.93%
2020 9.322.218 -31.29%
2020 9.322.218 0%
2021 11.543.701 19.24%
2022 92.218 -12417.84%
2023 105.909 12.93%
2024 0 0%

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure that helps stock investors analyze a company's profitability by looking at its earnings without considering certain expenses. This helps to get a clearer picture of the company's financial performance and its ability to generate cash flow.

Pureprofile Ltd EBITDA
Year EBITDA Growth
2013 500.000
2014 -689.653 172.5%
2015 -1.171.335 41.12%
2016 -1.833.106 36.1%
2017 778.842 335.36%
2018 -4.853.492 116.05%
2019 -4.221.657 -14.97%
2020 -1.589.049 -165.67%
2020 672.910 336.15%
2021 1.187.440 43.33%
2022 838.180 -41.67%
2023 2.201.390 61.92%
2024 6.701.360 67.15%

Gross profit is the money a company makes from selling its products or services after subtracting the cost of producing or providing them, and it is an important measure for investors to understand a company's profitability.

Pureprofile Ltd Gross Profit
Year Gross Profit Growth
2013 8.600.000
2014 2.404.304 -257.69%
2015 3.143.554 23.52%
2016 5.002.889 37.17%
2017 10.792.108 53.64%
2018 4.088.260 -163.98%
2019 4.434.048 7.8%
2020 13.679.229 67.59%
2020 333.532 -4001.32%
2021 2.703.957 87.67%
2022 664.216 -307.09%
2023 3.681.959 81.96%
2024 11.471.408 67.9%

Net income in stock investing is like the money a company actually gets to keep as profit after paying all its bills, and it's an important measure to understand how well a company is doing financially.

Pureprofile Ltd Net Profit
Year Net Profit Growth
2013 400.000
2014 -675.759 159.19%
2015 -1.438.839 53.03%
2016 -2.145.967 32.95%
2017 -1.998.302 -7.39%
2018 -7.394.128 72.97%
2019 -8.355.648 11.51%
2020 -9.829.481 14.99%
2020 -9.829.481 0%
2021 2.811.156 449.66%
2022 -2.164.277 229.89%
2023 -2.159.208 -0.23%
2024 361.856 696.7%

EPS, or earnings per share, is a measure that shows how much profit a company has earned for each outstanding share of its stock, and it is important for stock investors as it helps understand the profitability of a company and compare it with other companies in the market.

Pureprofile Ltd Earning per Share (EPS)
Year Earning per Share (EPS) Growth
2013 0
2014 0 0%
2015 0 0%
2016 0 0%
2017 0 0%
2018 0 0%
2019 0 0%
2020 0 0%
2020 0 0%
2021 0 0%
2022 0 0%
2023 0 0%
2024 0 0%

Cashflow Statements

Cashflow statements show the movement of money in and out of a company, helping stock investors understand how much money a company makes and spends. By examining cashflow statements, investors can assess if a company is generating enough cash to pay its bills, invest in growth, and provide returns to stockholders.

Free cash flow is the leftover cash that a company generates after covering its operating expenses and capital expenditures, which is important for stock investors as it shows how much money a company has available to invest in growth, pay dividends, or reduce debt.

Pureprofile Ltd Free Cashflow
Year Free Cashflow Growth
2013 0
2014 760.260 100%
2015 -907.187 183.8%
2016 -678.014 -33.8%
2017 2.241.990 130.24%
2018 -2.608.814 185.94%
2019 -423.630 -515.82%
2020 -983.539 56.93%
2021 294.974 433.43%
2022 1.621.944 81.81%
2023 33.193 -4786.4%
2024 1.162.233 97.14%

Operating cash flow represents the cash generated or consumed by a company's day-to-day operations, excluding external investing or financing activities, and is crucial for stock investors as it shows how much cash a company is generating from its core business operations.

Pureprofile Ltd Operating Cashflow
Year Operating Cashflow Growth
2013 0
2014 790.567 100%
2015 -827.537 195.53%
2016 -408.623 -102.52%
2017 2.375.530 117.2%
2018 -2.302.460 203.17%
2019 -370.782 -520.97%
2020 1.422.369 126.07%
2021 2.350.967 39.5%
2022 3.891.762 39.59%
2023 2.568.692 -51.51%
2024 2.333.170 -10.09%

Capex, short for capital expenditures, refers to the money a company spends on acquiring or upgrading tangible assets like buildings, equipment, or technology, which is important for stock investors as it indicates how much a company is investing in its infrastructure to support future growth and profitability.

Pureprofile Ltd Capital Expenditure
Year Capital Expenditure Growth
2013 0
2014 30.307 100%
2015 79.650 61.95%
2016 269.391 70.43%
2017 133.540 -101.73%
2018 306.354 56.41%
2019 52.848 -479.69%
2020 2.405.908 97.8%
2021 2.055.993 -17.02%
2022 2.269.818 9.42%
2023 2.535.499 10.48%
2024 1.170.937 -116.54%

Balance Sheet

Balance sheets provide a snapshot of a company's financial health and its assets (such as cash, inventory, and property) and liabilities (like debts and obligations) at a specific point in time. For stock investors, balance sheets help assess the company's overall worth and evaluate its ability to meet financial obligations and support future growth.

Equity refers to the ownership interest or stake that shareholders have in a company, representing their claim on its assets and earnings after all debts and liabilities are paid.

Pureprofile Ltd Equity
Year Equity Growth
2014 -60.350
2015 1.152.665 105.24%
2016 11.117.375 89.63%
2017 29.894.917 62.81%
2018 5.889.090 -407.63%
2019 -8.876.245 166.35%
2020 -18.738.626 52.63%
2021 3.748.456 599.9%
2022 4.361.139 14.05%
2023 4.410.730 1.12%
2024 5.539.687 20.38%

Assets represent the valuable resources that a company owns, such as cash, inventory, property, and equipment, and understanding a company's assets helps investors assess its value and potential for generating future profits.

Pureprofile Ltd Assets
Year Assets Growth
2014 6.023.433
2015 9.404.829 35.95%
2016 23.283.530 59.61%
2017 57.840.400 59.75%
2018 35.643.181 -62.28%
2019 19.382.797 -83.89%
2020 16.682.269 -16.19%
2021 19.398.864 14%
2022 21.030.318 7.76%
2023 22.526.595 6.64%
2024 25.413.442 11.36%

Liabilities refer to the financial obligations or debts that a company owes to creditors or external parties, and understanding a company's liabilities is important for investors as it helps assess the company's financial risk and ability to meet its obligations.

Pureprofile Ltd Liabilities
Year Liabilities Growth
2014 5.548.468
2015 8.252.164 32.76%
2016 12.166.155 32.17%
2017 27.945.483 56.46%
2018 29.754.091 6.08%
2019 28.259.042 -5.29%
2020 35.420.895 20.22%
2021 15.650.408 -126.33%
2022 16.669.179 6.11%
2023 18.115.865 7.99%
2024 19.873.755 8.85%

Pureprofile Ltd Financial Ratio (TTM)

Valuation Metrics

Revenue per Share
0.04
Net Income per Share
0
Price to Earning Ratio
307.19x
Price To Sales Ratio
0.6x
POCF Ratio
8.3
PFCF Ratio
24.36
Price to Book Ratio
5.23
EV to Sales
0.59
EV Over EBITDA
8.11
EV to Operating CashFlow
8.12
EV to FreeCashFlow
23.84
Earnings Yield
0
FreeCashFlow Yield
0.04
Market Cap
0,03 Bil.
Enterprise Value
0,03 Bil.
Graham Number
0
Graham NetNet
-0

Income Statement Metrics

Net Income per Share
0
Income Quality
32.63
ROE
0.02
Return On Assets
0
Return On Capital Employed
0.08
Net Income per EBT
0.72
EBT Per Ebit
0.16
Ebit per Revenue
0.02
Effective Tax Rate
0.18

Margins

Sales, General, & Administrative to Revenue
0
Research & Developement to Revenue
0
Stock Based Compensation to Revenue
0.01
Gross Profit Margin
0.12
Operating Profit Margin
0.02
Pretax Profit Margin
0
Net Profit Margin
0

Dividends

Dividend Yield
0
Dividend Yield %
0
Payout Ratio
0
Dividend Per Share
0

Operating Metrics

Operating Cashflow per Share
0
Free CashFlow per Share
0
Capex to Operating CashFlow
0.66
Capex to Revenue
0.05
Capex to Depreciation
0.85
Return on Invested Capital
0.07
Return on Tangible Assets
0
Days Sales Outstanding
87.12
Days Payables Outstanding
93.01
Days of Inventory on Hand
0
Receivables Turnover
4.19
Payables Turnover
3.92
Inventory Turnover
0
Capex per Share
0

Balance Sheet

Cash per Share
0,00
Book Value per Share
0,00
Tangible Book Value per Share
0
Shareholders Equity per Share
0
Interest Debt per Share
0
Debt to Equity
0.6
Debt to Assets
0.13
Net Debt to EBITDA
-0.18
Current Ratio
1.16
Tangible Asset Value
0,01 Bil.
Net Current Asset Value
0,00 Bil.
Invested Capital
4242814
Working Capital
0,00 Bil.
Intangibles to Total Assets
0
Average Receivables
0,01 Bil.
Average Payables
0,01 Bil.
Average Inventory
0
Debt to Market Cap
0.11

Dividends

Dividends in stock investing are like rewards that companies give to their shareholders. They are a portion of the company's profits distributed to investors, typically in the form of cash payments, as a way for them to share in the company's success.

Pureprofile Ltd Dividends
Year Dividends Growth

Pureprofile Ltd Profile

About Pureprofile Ltd

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia, Europe, and the United States. It operates through three segments: Data & Insights; Pure.amplify Media AU; and Pure.amplify Media UK. The Data & Insights segment conducts market research; and accesses insights and campaigns through its proprietary self-service platform. The Pure.amplify Media AU segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Pure.amplify Media UK segment generates leads for clients through its consumer database and proprietary and partner digital assets. The company was founded in 2000 and is headquartered in Surry Hills, Australia.

CEO
Mr. Martin Filz
Employee
215
Address
263 Riley Street
Surry Hills, 2010

Pureprofile Ltd Executives & BODs

Pureprofile Ltd Executives & BODs
# Name Age
1 Ms. Niamh Fitzpatrick
Global Head of Product
70
2 Ms. Lorrie Yeung
Head of Global Operations
70
3 Mr. Tim Potter
Managing Director - UK/EU/US
70
4 Mr. Young Ham
Global Head of Innovation & Partnerships
70
5 Mr. Matthew Chaplin
Managing Director of UK/EU
70
6 Ms. Anna Meiler
Managing Director of APAC Data & Insights
70
7 Mr. Martin Filz
Chief Executive Officer, MD & Director
70
8 Ms. Melinda Sheppard
Chief Operating Officer & Chief Financial Officer
70
9 Mr. John Griffin
Chief Technology Officer
70
10 Ms. Jo Harris
Global Head of Marketing & Communications
70

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